Art Lovers Australia: A New Way to Experience Art

In the spirit of entrepreneurism and innovation that has come to define the Gold Coast, two local art lovers have combined their talents to form a new marketplace for contemporary Australian art, Art Lovers Australia.

Nancy Donaldson and Jarrod Knight have been intimately involved in visual art for over 20 years, both as creators and consumers. It was during one of their many cups of tea at the Tweed River Gallery that a question emerged: ‘how do we get more people to see art’? Thus Art Lovers Australia was born, first as a Facebook page and then as a website that launched in October.

According to Nancy and Jarrod, “Art Lovers is run by artists and is a curated gallery space. We do more than sell art; we also offer a booking facility for art experiences, workshops, retreats and tours. We provide an opportunity for people to be really involved in the arts.”

Being arts lovers themselves, artists can expect a more personalised approach to arts commerce from Nancy and Jarrod. As well as direct access to the Directors, artists are provided with opportunities to raise their profile through feature posts, blog articles and media opportunities. As a result one recent feature artist enjoyed significant sales.   

As Gold Coast residents, Nancy and Jarrod have a significant focus on local artists, meaning that Art Lovers Australia has joined a growing list of businesses spotlighting the City’s artistic talent and positioning it within the wider Australian art market. Currently Art Lovers Australia includes Gold Coast based artists such as Archibald finalist Lee Wise, Daniel Jurin’s beachscapes, Rachel Favelle’s pop surrealist portraits, Gayle Reichelt’s encaustic shipwrecks and Sharon Grima’s nature inspired drawings.

Due to their love of art, Nancy and Jarrod have a large network of artists that they have approached to be represented on the site. Other artists interested in taking part can apply directly through the website by supplying a brief biography and four to six images of their work.

Considering that the platform only launched recently, the view to expansion is impressive. From 2017, Art Lovers Australia will offer workshops and international art tours, as well as furthering their social media outreach by looking to engage with bloggers from around Australia to write about exhibitions and other art experiences.

A number of artworks are already available for sale on their comprehensive website, artloversaustralia.com.au and the company are active across Instagram, Facebook and Twitter. If you’re interested in hanging more art on your walls don’t hesitate to jump on the website or enter the Art Lovers Australia voting prize (winner announced 14 January 2017) where entrants have the chance of winning $1000 worth of art by voting for their favourite artwork.

Read more at cultgc.com

 

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