Gold Coast born musician Azure has been owning the US Billboard Dance Club charts with her debut single ‘Too Late’. Her debut, no less. The single, off a yet to be released EP saw her working in Nashville with multiplatinum songwriter / producer Bryan Todd, after which she saw immediate success with multiple remixes of the single. The accompanying video for ‘Too Late’ has already clocked over 43,000 views on YouTube with a bunch of US radio stations adding the track to rotation. We hung five with the singer / actress to get the lowdown.
There’s been a flurry of media activity here in Australia about your rise on the US Billboard dance charts. How does a Gold Coast girl end up in LA / Nashville and charting across the USA?
There’s a lot of different ingredients that have gone into getting this far. Luck being one of them! I just took a massive risk and I guess it’s paying off. I’m so excited, I can’t believe it.
You studied musical theatre at the Con and work as both a musician and actress. Tell me how you juggle the demands of both careers?
It’s tough sometimes fitting it all in but I just try and take one day at a time; I love both arts so much that it’s never a chore, just an exercise is super great time management. Also a lot of coffee.
You secured management in LA in 2015. Was it a conscious decision to base yourself in the USA or did the cards just fall that way?
It was a dream come true, so when the opportunity came I jumped at it. I wouldn’t necessarily say it was a conscious decision as much as a chance of a lifetime that I threw myself at.
The original management I was with came my way from a talent competition in the USA that I was in when I was 16. I made connections and I just emailed them relentlessly until they finally gave me a chance at 19 years old. Since then I’ve met so many people and I’ve evolved as an artist to where I am now. It’s been the ride of a lifetime, that’s for sure.
Your next focus is to bring your music back to your home country – Australia. What’s the plan?
Our plan is to get ‘Too Late’ out there as much as possible and hopefully let the Aussie public know that I’m here. I’m so excited to be performing on home turf and to get that kind of support. I accidentally did everything backwards, in regards to how music usually breaks into this industry, so I’m home to bring my music home too.
And what’s next for Azure?
Next is a lot of performing, traveling and getting it all out there! I have an EP that’s waiting in the wings to be released but ‘Too Late’ is definitely first up.
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Watch ‘Too Late’ below or get the track from usual digital outlets.