Gold Coast Music Awards has announced a bangin’ new partnership with Surfers Paradise Alliance that will see the event move to the beach at Surfers Paradise for three years.
It’s a bold move from the event’s spiritual home at Burleigh Brewing Co. and organiser Chloe Popa says it’s impossible to ignore Surfers Paradise as the beating heart of the city.
“Surfers Paradise has an incredibly rich musical history,” Chloe said. “It’s difficult to think of the Gold Coast without thinking of Surfers. There’s a concentration of venues, it’s on the light rail line, there’s plenty of options for families. It ticks a lot of boxes.”
“When we launched the awards, someone asked us where we saw things headed and all of us said we wanted to see the event on the beach at some point,” Chloe said.
Now, just three years in, that’s exactly what will happen.
Through the partnership with Surfers Paradise Alliance, the Awards will utilise the infrastructure installed for Surfers Paradise LIVE on the night before the major festival takes place.
Surfers Paradise Alliance CEO Mike Winlaw said the initial three-year partnership reflected SPA’s dedication to the local Gold Coast music industry.
“Gold Coast Music Awards recognise and foster aspiring local artists, so teaming up with them is the perfect alignment for both organisations,” he said.
Division 7 Councillor Gary Baildon AM said the partnership is fantastic news and testament to the growth and diversit y of what Surfers Paradise has to offer.
“Congratulations on the joining of two fantastic home grown events – Surfers Paradise LIVE and the Gold Coast Music Awards – for the next three years,” Cr Baildon said.
It’s expected an audience of around 3000 people will attend the event on the awards night.
“We’ll have a massive stage at the end of the mall where we’ll showcase some of the best Gold Coast bands,” Chloe Popa said. “And adjacent to that, we’ll have our VIP marquee to present our awards in front of the music industry.”
“This move means we can open the awards up to a much bigger audience – Gold Coasters will be able to come along for free and discover their new favourite local band.”
The new format will see live feeds between the main stage and the awards stage with members of the public able to see awards presented via the feed. At least four bands will play between award presentations in front of a large audience at the end of the mall.
Organisers are also set to announce new categories, new opportunities for finalists and winners and even new brand concepts designed by artist-in-residence, Dion Parker.
The partnership with Surfers Paradise Alliance will also see a greater number of Gold Coast bands included throughout the LIVE programming.
Gold Coast Music Awards presented by Surfers Paradise Alliance will take place Thursday 27 April from 5.30pm.
Nominations open 20 January at the Gold Coast Music Awards website.
View the 2016 Gold Coast Music Awards highlights here: