BIGSOUND has partnered with Levi’s to create a three-year program of music prizes for emerging Australian artists. The prize is split into two components with one cash award of $25,000 made for an artist showcasing at BIGSOUND and three subsequent cash prizes of $25,000 made each quarter afterwards to a band that’s showcased at a BIGSOUND within the past five years.
Judged by ten real-life judges who literally pounded the pavement checking out showcasing bands at BIGSOUND this year, the award is made to an artist most likely to make waves internationally.
Joel Edmondson, QMusic Executive Officer said this morning the winner was a unanimous decision.
“12.30pm last night…” he said. “The judges had a 90 minute conversation. It wasn’t how I expected to be spending my fourth night awake.
Nicky Rowsell, Levi’s Australia and NZ Marketing Manager announced the winner and said the prize has been years in the making.
“Levi’s is super passionate about the music industry and we’re always wanting to give back,” she said.
She then invited to the stage Western Australian musician Stella Donnelly as the inaugural Levi’s Music Prize winner. Stella said she accepted the award on behalf of women in music today.
“I humbly acknowledge my privilege as a white Australian,” Stella said.
Stella Donnelly has forged her way to the forefront of the new guard of songwriters in Australia. She has recently released her first EP, ‘Thrush Metal’, to critical acclaim and is due to hit the studio in November to work on new material. Her brutally honest lyrics combined with jazz-folk sensibilities will leave you feeling like you’ve known Stella all your life.
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Applications for the quarterly Levi’s Music Prize will be live on the BIGSOUND website from Saturday 10 September.