sARTorial is a spectacle of senses where technology and fashion collide.

The one night event, produced by dLux MediaArts, is part of Sydney Fringe Festival and showcases some of Australia’s leading artists and designers in the fields of fashion, technology, digital art, industrial art and sound engineering.

But how does a marriage of fashion and augmented reality (AR) look like? A garment you can see solely and only through your smartphone or something slightly more layered maybe.

Gold Coast based artist and designer Erica Gray is one of the leading figures in the field of wearable art and the 2016 sARTorial event ambassador. Her 3D sculptural textile pieces have won awards in Australia and New Zealand and taken her wearable art well beyond our shores. For sARTorial, she has explored the technical possibilities of fashion and taken her work to another.

Jake Hempson is another familiar name to everyone who has their finger on the pulse of the art on the Gold Coast. Jake is a digital artisan and a multi-disciplinary artist whose body of work is tightly linked to computer science. Most recently he has created the mind-bending augmented reality exhibition GC Unseen at the Cultural Precinct. True to his fascination with the cutting edge collaboration between technology and other visual art forms, working with Erica Gray has introduced us to a new, mind-bending concept of technology and its place in more traditional visual art practices.

Lux Operon is described as the expression of genes related to bioluminescence controlled by an operon called the lux operon. What the viewer will see is a model wearing Erica’s wearable sculpture piece but through Auramsa app a combination of 2D and 3D elements will surround the model and the piece. The enhancement will utilise texture, light, form, movement and digital visual manipulation to take the fashion conscious art-lover to a journey through technical advances.

How does all this become possible? What is the technical reality behind these kind of collaborations and pieces? The wearable sculptural piece has an image on the model’s glove and when scanned through the Aurasma app, links to visual content become available on your smart phone. Images of bioluminescent organisms are then layered or ‘Augmented’ over the stationary model and wearable art piece.

“Augmented Reality adds yet another story to my pieces. It builds up layers, complements and beautifies the wearable art piece. “ Erica describes the relationship of her work and AR. This collaboration has given her more than that though. “I have been interested in Augmented Reality and working with Jake inspired me to get more involved. It was good to see my work through someone else’s eyes and see how others work as well.” Erica is looking to add more AR components to her work in the future and with the busy schedule behind and ahead, she will have many opportunities to do so, no doubt.

With such talent on our coast, the art and cultural calendar is bound to thrill, excite and introduce the art loving community to treats and treasures. To keep up to date with both of these artists and their work, follow them on social media and be amazed by the work they do and the talent this region harbours.


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