It’s that time of year again, when Cupid’s Undie Run descends upon the Gold Coast in all its bottom-baring glory.
In case you’ve been living under a rock for the last few years, Cupid’s Undie Run is a national 1.5km fun run which aims to raise money for the Children’s Tumour Foundation – a not-for-profit organisation and the only one in Australia that funds research and supports families of children who have Neurofibromatosis (NF), a genetic disease that causes tumours to grow in and on the body as a result of genetic mutation. Despite being a very visible and not uncommon disease (victims of the illness often grow tumours on the outside of their bodies and 1 in 3000 babies are diagnosed with it), awareness of NF is low.
The run is only 1.5 kms and is definitely more fun, than run. VIP registration includes a race day pack, where the participant receives a pair of CUPID’s Calvin Klein undies and a t-shirt, temporary tattoo and wrist band, but participants can also choose to wear fancy dress if they prefer.
The messaging behind the campaign is ‘Celebrate Difference’. Campaign manager Rachel Skelton explains.
“We aim to promote the idea that regardless of skin colour, size, hair colour, birthmarks or tumours, stripped down we are all the same, we are all human,” she says.
“Many of our sufferers have external symptoms of NF and can be disfigured or look and feel ‘different’. We want everyone to know they are beautiful and provide an opportunity to come together and celebrate our differences in a fun and supportive environment.”
After the ‘brief’ run (sorry), there is a party at Envy Hotel to celebrate with food, drinks and entertainment as well as prizes for ‘Highest Fundraiser’ and ‘Best Dressed’.
Cupid’s Undie Run Gold Coast takes place on Sunday 17 February through Broadbeach. Their goal is to raise $500,000 nationally. To register, visit cupidsundierun.com.au.