Last night saw the launch of the City’s Music Action Plan 2019-2021, aimed at establishing the Gold Coast’s reputation for making a national and global contribution to the industry.
Helping home-grown acts hone their craft, attracting established music businesses to the Gold Coast and supporting local music venues to thrive are at the core of the plan which was endorsed by Council late last year.
Launching the plan in Southport, home to a number of live music venues, Mayor Tom Tate said that live music was the lifeblood of a cosmopolitan economy and essential to any destination serious about showcasing its culture and identity.
“From the venues of the hinterland to the bars along the beaches, the Gold Coast is home to a uniquely diverse music scene and we want everyone to experience great music,” he said.
“Best of all, it invests in the future of Gold Coast musicians and music industry professionals so it will be aspiring locals who will have the first opportunity to upskill, grow their business skills, and promote what they do” Mayor Tate said.
The Plan’s key actions will be achieved through programs that:
- develop the skills of artists and music industry
- develop a planning framework to support live music
- build our reputation as a music city
- harness the City’s capacity to provide leadership and investment.
The MAP 2021 marks the City’s commitment to recognising and supporting the Gold Coast music scene to flourish both locally and internationally.
The Gold Coast has a long history as a live music centre and has been home to a host of iconic venues – from the Chevron Hotel of the 1950s to iconic venues like The Playroom, Bombay Rock, The Rose and Crown, and the Coolangatta Hotel. The city has also hosted numerous major festivals including The Big Day Out and Summafieldayze throughout its history.
The Gold Coast has also long attracted major touring acts, with many still visiting to perform at festivals like Bleach* Festival and Blues on Broadbeach.
Venues like HOTA, Home of the Arts and Miami Marketta continue to host major national tours, while a number of smaller venues provide opportunities for emerging talent.
The past decade though has seen a reduction in the number of acts touring through the region due to a range of factors including competition for shows with Byron Bay, proximity to Brisbane, and a perceived lack of appropriate venues or local promoters to assist in presenting shows. Encouragingly, over the past few years, several new venues have emerged on the Gold Coast that have the capacity to attract national talent.
Building a thriving music scene on the Gold Coast reconnects with an important creative element of the city’s DNA, and we think it couldn’t be coming at a better time.
You can check out the full plan in all its glory here.