JVMIE dives straight into the deep end

Gold Coast musician Jamie Lee Wilson – aka JVMIE – has delivered a perfectly dreamy video for latest single ‘In The Deep End’.

Jamie was living and working in LA when COVID-19 hit. With in person sessions an impossibility, and gun store lines heading down the block, she made the call to return home with her family, in the process scuppering her professional plans for the year.

However, her time in quarantine and isolation was rewarded by the creation of an exciting new musical project with LA based film composer Lionel Cohen, the results of which are beginning to trickle through, thanks in part to funding from HOTA’s Rage Against the V(irus) grant.

‘In The Deep End’, kicks things off; a languid electro-pop ballad that features JVMIE’s crystal clear vocals over a slow bass line, rattling bells and plaintive strings. It’s a heart-tugger, full of filmic quality. With her next track ‘You Don’t Even Know That I’m Alive’ (to be reviewed in our upcoming July New Music column) all set for release, we sat down with JVMIE to get the lowdown on her massive life change and the album that almost wasn’t.

Tell us a bit about the inspiration behind the track ‘In The Deep End’

‘In The Deep End’ was literally the first song Lionel and I created together and it felt like the right single to release first. The song was inspired by the feeling of being completely overwhelmed by everything that was going on. The news was changing day by day. At first it felt like Covid was being blown out of proportion, I had no idea that it would have such an impact on the entire world. We booked the last flight out of LA at the time and then the shock of hotel quarantine, it was all very overwhelming.

How was LA treating you? Do you plan to go back?

LA is a really creative, bustling place. It can take a bit of getting used to but when you find your feet, it’s an amazing city to live in. They say more things happen by accident in LA than on purpose in the rest of the world and that has definitely been my experience. Just before everything shut down I had a live show with trance legend Darude at historic music venue Avalon Hollywood, one of my songs just got picked up for a Steve Aoki video game and I just signed a new single to Universal.

When I left LA, I had no idea how long it would be for. The isolation period was only meant to last for a couple of weeks, but it keeps being extended by months. I intend to return but have no idea when. I’m so grateful to be a GC girl and have this incredible place to come back to.

What was the plan for the rest of 2020 before COVID-19 hit, and how have things changed for you now?

Obviously all future gigs and sessions were canned.  I’ve got an an album that was due to come out with A List Records and Universal Music but that had to be put on hold. Covid flipped 2020 on it’s head for me, but I’m ok with that. I’ve been lucky enough to be able to make the most of it and that I can pour myself into music.

The video fits perfectly with the song. Was it a vision you had for a while, or how did the concept come about?

Thank-you! Honestly…no. The isolation forced me to think outside the box in terms of music video and album covers as everything has had to be done remotely. I spent days shooting and editing two completely different concepts that just didn’t seem to work. I asked my mum to help out with a photo concept I had and pour milk into the bath for this shot, she thought it was stupid idea so she poured it over my head laughing about how it was going to be a great story to tell her friends. So then I had to make sure the photo worked haha! It ended up being the album cover for ‘In The Deep End’. I used the photo as inspiration for the music video and it came together really easily… third time lucky! Mum said it looked much better than she thought it would and was convinced I must have done something completely different to the photo shoot.

Tell us a bit about what to expect from your upcoming album.

I’m really excited about this album! I’ve been writing remotely with LA based film composer Lionel Cohen. When we started we weren’t really sure what it was going to sound like, but it has organically found its feet.  It’s electronic and combines both pop and cinematic elements. It’s unique and something I’m really proud of.

Lionel is a dream to work with, we talk online every day and send idea’s back and forth. It’s been really collaborative but created on the other side of the world from each other. I usually work with labels and have certain limitations or guidelines about what to create, but the beauty of this being independent is we’ve been able to create freely and make something that uniquely expresses us.

Is there anything else you’d like people to know?

Although we created this during Covid, it’s not a Coronavirus album. There are songs that have definitely been inspired by this time, but my hope is that it’s universal and can be enjoyed well into the future. The feedback so far has been really inspiring, I’m just excited for people to hear it!

Check out ‘In The Deep End’ below:

Be first to comment