Brisbane-based musician Joseph Knox-Wheeler has rallied the music community to launch a new service for musicians who are hoping to use merch to connect with their fans.
The Merch Desk is a print-on-demand, drop shipping solution for artists. There’s no cost and no bulk-buying. Fans can start buying merch as soon as an artist creates a profile and uploads designs.
It’s obvious artists, now more than ever, are exploring ways to diversify income streams and for a lot of musicians, merch is a viable option. Across the world, the message has been received and fans are trying to do their part, but what about the bands who don’t already have merch amidst this crisis?
Well that’s where Merch Desk comes in. It’s designed to remove the barriers that otherwise might have stopped artists offering merch to their fans. It costs nothing to get started and artists can start selling in hours not weeks. Brisbane-based The Print Bar will process, print and ship merch directly to the customer within 3-5 business days. There’s no waste, no upfront costs and no financial risk to artists. What’s even more impressive is that The Merch Desk is taking just $1 from each item sold and that’s only to cover website costs.
This means, that the average profit from a shirt (Small to X-large) sold at $30 is just over $20. $20 to the artist, $1 to The Merch Desk and the rest to cover the cost of producing the merch to The Print Bar.
Furthermore, artists who are stuck for designs, The Merch Desk has them covered too. Wheeler has partnered with Jimmy Patch, a Brisbane-based illustrator and graphic designer who can help artists get awesome designs completed, so they can start selling merch as soon as possible.
That’s not all though, there is more good news. This new platform isn’t just for musicians, this is for any creative out there, from designers, illustrators, comedians, or anyone who lives off gig culture!
Joseph told Blank GC that the demand for the service has been “tremendous.”
“We’re really just looking at the tip of the iceberg,” he said.
“Every day I get emails from people in different areas who have been affected in different ways, but all are in dire need of something like this. I’m looking forward to seeing what we can do to help more artists in more ways, not just for the next few weeks, but ongoing.
“The stories hitting my inbox from artists around Australia remind me just how fortunate I’ve been, and that drives me to do what I can to give back.”
And he was quick to credit his project partners with helping make The Merch Desk a reality. As usual, it takes a community to pull something like this off so quickly.
“I am really stoked that we’re able to help so many people – and I really owe that to the local businesses, friends and artists that have jumped on board without a moment of hesitation,” he said.
“These fantastic humans have helped to explain, share and deliver an idea that would not have been able to reach so many artists, so quickly, without them.”
Artists can sign up to The Merch Desk at themerchdesk.com.au.