P&G brands Gillette and Venus have joined forces with TerraCycle to launch a free national recycling program for all brands of razors and their packaging in 2020.
A first-of-its-kind program in Australia, shavers can now collect and ship all their disposable and refillable razors, blade cartridges and plastic packaging to TerraCycle, who will turn them into new products.
While technically recyclable, the metal and plastic components of razors are time consuming to separate and sort, meaning they usually end up in landfill.
But now, thanks to the new Gillette Razor Recycling Program from Gillette and Venus, any household, community organisation, business or individual can sign up to recycle these items as well as raise money for the school, sports club, or charity of their choosing.
To participate in the program, shavers simply sign up through the TerraCycle website, download a free shipping label and place their used razors in any cardboard box or carton. These can be sent for free through Australia Post.
Procter & Gamble (P&G) Australia Communications Director, Claudia Manuel, said the company was proud to introduce this new recycling solution as part of its ongoing commitment to environmental sustainability.
“At P&G, our ambition is to be a force for good and that includes offering consumers more sustainable solutions. We are thrilled to partner with TerraCycle on this initiative to make all brands of razors and packaging – not just our Gillette and Venus products – recyclable in Australia for the first time.”
Jean Bailliard, General Manager of TerraCycle Australia and New Zealand, said he expected that this will be one of TerraCycle’s most popular recycling initiatives to date.
“We expect there are many Australians who will be very keen to start collecting and returning their razor blades and packaging so they can be recycled, rather than placing them in landfill.
“Later in the year once normal routines commence, we will also be encouraging community participation through sports clubs, gyms and our existing community networks to increase the volume of collections even further,” he said.
To join the Gillette Razor Recycling Program, Australians simply sign up through the TerraCycle website. Spaces are expected to fill up fast.
As a bonus incentive for recyclers, and to encourage community collection sign ups, for every unit of razors and packaging sent to TerraCycle, collectors will earn a donation toward the school, sports club or charity of their choice. Gillette is encouraging recyclers to donate to their nominated charities Foodbank and Movember.
In addition to the partnership, Gillette has launched new TerraCycle packs in Coles and Woolworths, including the Fusion5, Fusion 5 ProGlide and SkinGuard razors. These packs are in an all-new cardboard box and 100% recyclable via TerraCycle.
To learn more, visit here.