The Stars align for Gold Coast icon

The future is bright for one of South East Queensland’s most iconic destinations, as Jupiters becomes The Star Gold Coast. The official name change took place on March 30, 2017.

Having played a pivotal role in shaping the face of the City since opening in 1985, the transition to The Star comes as the property redevelopment enters the next phase. Six new food and beverage offerings, 596 refurbished hotel rooms and a luxury poolside experience are among the already completed features, signifying the start of a new era for the Gold Coast’s future star.

A new six-star luxury hotel at the front of the property will also open before the Gold Coast 2018 Commonwealth Games, and approvals have been received for an additional 200-metre hotel and apartment tower.

The Star Entertainment Group’s Managing Director Queensland Geoff Hogg said the transition to The Star was another exciting milestone in the property’s 30 year history. “The refurbishment of our existing facilities has served as a catalyst in providing the standards of product excellence, and guest services, that The Star brand represents,” Geoff said.

“The Gold Coast’s reputation as a must-visit destination continues to strengthen with both leisure and business travellers, so we are working to create a broad offering that will help to support this well into the future.

“As a group we’ve put significant investment into ensuring we provide a distinctive premium product which will in turn, become a major driver in attracting vital economic benefits for the Gold Coast and Queensland tourism more generally.”

When complete, the new additions will increase the property’s overall accommodation to almost 1400 rooms, ensuring a range of price points for guests. The existing refurbished five-star facility will be joined by the six-star luxury hotel tower before the Gold Coast 2018 Commonwealth Games and the additional 4.5 star hotel and apartment tower in 2020. The long term master plan concept for the property provides future development options potentially worth multiple billions of dollars featuring up to five new hotel and/or apartment towers, a worldclass recreational deck, and new entertainment facilities.

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