A selection of experienced editors from publications including VICE, FasterLouder, NME and more comprised the skilled seminar panel focussed on journalism and the popularity of lists.
The current state of music journalism is in disarray, mainly due to people’s decreased attention span for online content, and the fact that anyone can write and publish content online.
The panelists spoke of how they aim to challenge people while also maintaining the content the readers want.
Emily, from Deathproof PR, doesn’t find a good or bad aspect of the increased interest in list articles, called listicles. She says it helps promote the artist, but the content isn’t exactly generating a story.
The change to journalistic style helps artists become much more personable, which helps engineer a connection between artist and fan. The relationship between PR and media outlets has changed also, the panel said, with PR agents generating content and bringing it to media outlets to premiere, rather than waiting for the journalists to do it themselves.
The group said that the change in how people consume music news has also pushed PR agencies to be more creative in producing this content, and they also have the opportunity to push and test the boundaries like never before.
The panel describes good content in today’s age as content that they are proud of. It doesn’t have to be anything in particular, and it doesn’t have to even reach a lot of people, but as long as the staff is happy, then that is all that matters for them, because the listicles and other articles beef up the website and deliver readers to these nice pieces.
It is exciting to see and hear these influential heavyweights of the Aussie music industry talk about the change to they way they publish news, which is a conversation that does not happen often enough.