This year’s BIGSOUND conference covered topics from every aspect of the industry. Our writer, Emily Hosking, gives you her top 3 lessons learnt from lectures, heated debates and friendly discussions.
The Australian Music industry is very well respected by International music industry professionals.
While we are all abundantly proud of our thriving music scene here in Australia, there are always those moments of utter jealousy of other international scenes (like when Coachella and Glastonbury release their annual line-up, or when SXSW continues to take over the world). On the final day of the BIGSOUND conference, a discussion featuring a row of international music industry panelists re-affirmed my pride in our Australian talent and industry when all panelists agreed that their BIGSOUND experience showed them that the Australian music scene is alive and full of quality. It’s not just in our heads – Australian’s are making valuable music, and even our international friends are noticing that too. And to boot, they think we are super friendly too.
Musicians have completing conflicting opinions on the industry.
The year’s BIGSOUND conference featured panel, after panel after panel, and there was not one that I attended where everyone saw eye to eye. Whether it be about the state and future of the industry itself, the role of a manager, or the best approach to marketing music, it seems that everyone has a completely different and opposing opinion on everything, and that there is no right or wrong. And hey, there is nothing wrong with a healthy debate here and there!
The best way to learn and succeed in the music industry is to do.
We all know the old saying – ‘it’s not what you know, it’s who you know’. I always believed that mantra was perfectly apt when discussing a career in the music industry, but after attending this year’s BIGSOUND conference I’m starting to believe that success is not so much determined by who you know, but what you do. Numerous panels filled with industry professionals from working muso’s to managers to publishers all seemed to preach the same thing: take risks, and if you fail, you will learn from your mistakes along the way. Of course, in any profession, your industry contacts are important, however by ‘doing’ and being actively involved, you are going to create those contacts just as well.