Bigsound 2014 is featuring some incredible seminars from even more inspiring guests. Wednesday saw panels tackling why vinyl is coming back with a bang, Triple J’s hidden facts and figures, and what the basis of a perfect song actually is.
The Physical Panel
The wealth of experience between the speakers was incredible. With thousands upon thousands of records released and sold by these record labels, their insight into the importance of physical releases was unparalleled. They tackled the biggest question in the music industry at the moment: ‘Why is there a resurgence of vinyl popularity?’ They believe the bands can express more in a vinyl release. It is a large, tangible object packed with artwork, extra print images, rare colours, and all these things can create a bond for fans to connect with the band in a closer way when compared to digital downloads. There cannot be a ‘limited edition’ download, however vinyl can (and often is) limited. Splattered Vinyl, Coloured Vinyl, Mixed Vinyl, Liquid Vinyl. All of these variations are worth more than money to fans, and that is one of the many reasons that vinyl and physical releases are seeing an increase in sales. The personality remains in the physical realm, and that creativity is often lost in the digital world we now live in.
Everything You Wanted To Know (But Were Afraid To Ask) About Triple J
This seminar hosted Richard Kingsmill and a range of other Triple J and Double J experts, ranging from music coordinators to managers of whole operations. Starting with a shot of the original workers of Double J, then fast forwarding to the current medium that Triple J is today, they began to tell the tale of the now internationally recognized radio station. They talked through the legal aspects of Triple J, all the way from who they are responsible for and who they have to answer to. They clarified the question many old fans have been asking: ‘Why isn’t Triple J playing the same music?’ It’s because their direct guidelines are to appeal to younger audiences, and since the old fans were younger when they started tuning in. Now that they are not, they are no longer the focus of Triple J’s targets. They explained how each station (Triple J, Double J and Triple J Unearthed) all attract similar audiences, but they don’t always play similar music. Another surprising piece of information revealed was that Triple J and all it’s work only costs each taxpayer 70 cents per year.